In the summer of 1980, brothers Dave and Fran DiFerdinando were strolling down the world famous Boardwalk in Ocean City, Maryland. They, like many other vacationers, had vacationed there as children and would come every summer to enjoy the rides and the legendary fries. They had the idea to make those famous fries accessible to everyone around the country, not just those at the beach.
«Why would customers wait in line for just French fries», everyone asked? Because they are cooked multiple times in a special recipe, lightly salted, served piping hot, and made to order. The two brothers opened the first Boardwalk Fries in White Marsh Mall, White Marsh, Maryland, in 1981 and by 1987 they had franchises from coast to coast. As time passed, customers began asking for more. They wanted a burger to go with their famous Boardwalk Fries. It couldn’t just be any burger, it had to be consistent with their concept of a fresh product.
The only solution was a never frozen, hand formed burger that was prepared every morning and made to order. Boardwalk Fries Burgers Shakes was born!
|Marca||Boardwalk Fresh Burger’s|
|Sector||Fastcasual Premium Burger|
|País de Origen||USA|
|Inicio de Operaciones||1981|
|Países que opera||USA, Canada, Qatar, Pakistan, Iraq, Saudi Arabia|
|# de Unidades||100|
|Tamaño Local ( en m2)||1500 -2000 Square Feet|
|Ubicación Recomendable||Centro Comerciales|
|Duración Contrato||10 años|
|Canon de entrada (Unitaria)||US$50,000 dollars|
|Canon de entrada (Master)||US$ dollars ( Negociable dependiendo del mercado)|
|Inversión por infraestructura e implementación||US$ 300,000 – 400,000 dollars|
|Royalty||6 % de los ingresos mensuales|